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25-Year Track Record

Jon Schulberg and SMW have a long history of success. We are proud of our partnerships with well known Fortune 500 brands and innovative entrepreneurs.
2016
  • Global medical device company EndyMed selects SMW for the North American launch of their breakthrough beauty device recently cleared for FDA. Commissioned work includes consumer research, TV commercials, Dot-Spots, web site design and campaign management.
  • New 60 second, 2 minute and 5 minute short form spots for Hair Club exceed target benchmarks and roll out. Specially designed spot creative for the US Hispanic market outperforms control by 600% resulting in a significant increase in weekly national media spend.
  • DRTV campaign for Mineral Air featuring 2 minute and 3 minute long spots for successfully launches and rolls-out. SMW’s optimization of client’s web site increases conversion by 300%.
  • SMW opens production office in Los Angeles.
2015
  • After a nationwide search, The Hair Club selects SMW to be the architects and builders of a new and revamped long and short form DRTV campaign for their nationwide chain.
  • Catapult1, a venture backed LLC,chooses SMW as their partner to develop and launch a total of 4 DRTV driven brands in 2015.
  • Laser Centers of America selects SMW to produce a package of short form spots to increase sales for their nationwide chain of offices.
  • SMW is commissioned for the third time to produce a new DRTV campaign for Pure Sleep, the number one selling snoring solution in the world.
  • SMW completes new DRTV infomercials and short form spots for no!no!, the number one selling hair removal device in the world.
2014
  • Media spending for new 5 minute spots for the best selling NuWave Precision Cooktop exceed $400,000 per week.
  • no!no! Hair “Wow Factor” receives Short Form of the Year award from the Electronic Retailing Association.
  • Short form spots and long form infomercial for Kyrobak, a breakthrough home device for back pain relief roll out nationwide.
  • MFS Investment Group retains SMW to develop name and brand strategy and DRTV campaign for the launch of innovative home hydroponics system called the Instant Garden.
  • Dormeo, a next generation mattress and pillow maker, selects SMW to produce short form spots, infomercial and POP sales videos.
  • SHEEX, the fastest growing bed linen retailer commissions SMW to create DRTV campaign and POP videos for their innovative line of Dry Fit sheets.
2013
  • The NuWave Precision Induction Cooktop becomes the #1 infomercial in the US. Based on this tremendous success, NuWave engages SMW for two new DRTV campaigns slated for completion by Q3.
  • New Short form DRTV spots for no!no! Hair rise to #1 on the IMS charts.
  • Coolway Hair Smoothing System is launched and voted Breakthrough Product of the Year by Allure Magazine.
  • XTRAC spots increase revenue ten-fold in less than one year, powered by targeted SMW spots and radio.
  • Newno!no! HairLong Form infomercial rolls out. Revenues, conversion and AOV exceed previous DRTV campaign.
2012
  • NuWave PIC becomes the #1 selling housewares infomercial in the US.
  • SMW partners with DRX, Inc.to provide Venture Capital and Marketing Expertise to startups and existing DRTV brands.
  • Radiancy-PhotoMedex (the makers of no!no! Hair) engage SMW to create a DRTV and Radio spot campaigns for XTRAC treatments for psoriasis and vitiligo.
  • New DRTV spots for Pure Sleep break previous sales records.
2011
  • Mitsubishi DRTV campaign for their new line of LED TVS wins “Best Infomercial Branding” Award from Electronic Retailing Association.
  • no!no! Hair becomes #1 selling hair removal device in the world.
  • Tempur-Pedic annual sales exceed $1.4 billion, DRTV remains valuable driver of brand awareness.
2010
  • Disney-Pixar Cars point-of-purchase campaign for Disneyland, The Disney Store Times Square premiere, Toys R’Us and theaters across the country.
  • Clip of Tempur-Pedic infomercial wine glass demo featured in Yes Man movie starring Jim Carey, who happens to own a Tempur-Pedic mattress.
2000′s
  • SMW DRTV campaign for MagicJack, now the #1 VOIP consumer device in the US.
  • Tempur-Pedic DRTV campaign – catapult this new brand into the marketplace. Annual direct sales grow from $10 million to $100 million.
  • American Girl – Launch new doll for Mattel to drive retail sales. Sold $3M in 3 months.
  • Murad – anti-acne product sold $20M in first year.
  • 24 Hour Fitness – infomercial for this nationwide chain of health clubs generated $8M and dramatically reduced the cost of member acquisition.
  • LandRider – The fastest selling bike in America. 5 years on air, $50M.
  • The Bean exercise device – sells over $50M on TV and at retail.
  • ProAim – DRTV campaign for revolutionary golf product. Now sold in over 700 golf retailers.
  • Thousand Trails RV Club - Doubled lead volume and conversion rates. Success leads to company being sold for $200M.
  • Encounters with the Bible – Continuity sales program for popular Christian network.
  • Regina Royal Jelly – Shot in UK & US, with profitable continuity program both here and in the UK.
  • Sellecca Solutions – natural skin care line by Connie Selllecca generates $15M.
  • Simply Music – revolutionary new method to learn to play the piano. $2M in sales in the first quarter.
  • Endless Youth – SMW produced this show for premium line of natural supplements. Generated over $10M in sales. Company sold to Guthy-Renker after 18 months.
1990′s
  • Making Love Work with Barbara De Angelis – Winner of the Infomercial of the Year, Best Director, Best Writer, Grossed over $100M.Most successful DRTV relationship infomercial of all time.
  • Sweet Simplicity – Fastest selling beauty product ever sold on TV. $100M+ in worldwide product sales.
  • Select Comfort – Lead generation and lead conversion beat control by 100%. Generated over $150 million in sales over 3 year period.
  • Delonghi Cappuccino Coffee Machine – Hosted PBS Chef Nick Stillino.
  • BB King & Friends – Receives Cable Ace Award
  • Kathy Smith’s Air Tech Glider – $40 million in world wide sales.
  • Realm – Unique pheromone based fragrances. First year sales grew from $1M to $30M.
  • Hydron – First QVC infomercial hosted by ABC’s Chantal Westerman.
  • Interactive Network – New product launch was so successful stock tripled in 3 months.
  • Schulberg MediaWorks – Founded, 1991
1980′s
  • Personal Power I & II with Tony Robbins – Runaway success, grossed $100M. (Jon Schulberg, Independent Producer)
  • Kathy Smith’s Fat Burning System – grossed over $12M. (Jon Schulberg, Independent Producer)
  • Be Your Own Boss – Joint venture with Entrepreneur Magazine – grossed $10M. (Jon Schulberg, Independent Producer)
  • Drug Free Kids hosted by First Lady Nancy Reagan. (Jon Schulberg, Independent Producer)
  • Think & Grow Rich – Co-produced first infomercial for Guthy-Renker. Debut of Tony Robbins, Grossed $10M in first 4 months. (Jon Schulberg, Independent Producer)

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