A recent study reported that two thirds of cable subscribers skip commercials and channel surf at an average rate of 7.2 times per half hour. This means that when people zap commercials they go to other channels where an infomercial can be running at a fraction of the cost of the ads they've tuned out.

We know how to seize
that window of opportunity by utilizing
compelling visuals, dynamic editing styles and
persuasive copywriting.

In today's information age, we believe the old marketing adage, "Sell the sizzle; not the steak," is out of synch with the buying public. Consumers have grown weary of flashy thirty-second TV spots. Market research has confirmed that purchasers want more meat - more information about the products and services that they buy.

Our infomercials are designed so you can talk to your buyers and hold their interest, rather than shout at them to catch their attention. Knowing how to present information with words and moving pictures as if you're having a conversation with your customer is both an art and a science. The art is doing it creatively; the science is following a proven methodology.

We've developed proprietary methodology based on using very specific levers of influence to trigger a desired response. This methodology draws on powerful tools of persuasion and our keen understanding of the psychographic buying behaviors of all the segments of your target audience. We've perfected specific techniques to showcase your product benefits, answer questions, overcome objections, and establish value for your offer. And, although every infomercial we produce looks different, we integrate this methodology into every script we write and every program we produce.