I saw my first thirty-minute long infomercial back in 1986 right after President Reagan deregulated the commercial airwaves. It was not very good. As advertising, it was disjointed, and as television programming, it was boring. Despite these shortcomings, it was making money. I was intrigued.

I was convinced that if I combined network quality production standards with sophisticated direct selling techniques I could turn the infomercial into a powerful mass marketing tool. Here was a way to use television as an advertising medium that helped both the marketer and the consumer. At last, the seller had the time to tell their "story" and provide the buyer with the information they were looking for to make an educated purchasing decision.

It turns out I was ahead of the curve. Today, smart marketers are realizing that the old way of advertising and selling products on television isn't working as well as it used to. Fiercer competition, flashier production values, skyrocketing media costs, hard-to-measure results and savvier consumers have combined to turn spot TV advertising from a sure-fire undertaking into a high-stakes crapshoot. For over a decade, we've proven that infomercials represent a sensible solution.

And now, we're on the crest of the next wave-infomercials and the Internet. We can transform your website from being a digital catalog into a powerful closing tool. We know how to turn your browsers into buyers.

At Schulberg MediaWorks, I've assembled a team of bright creatives and savvy marketers who share my passion. We hope with a little more information from us, you'll be compelled to explore the benefits of working together.

JON SCHULBERG

PRESIDENT