Realm Fragrances SMW turned an unknown fragrance into a best-selling brand carried in over 1,300 retail stores. Annual sales grew from $1 million to $30 million in one year. Our infomercial helped increase the company's stock price 200% in six months.

Sweet Simplicity This blockbuster infomercial launched an innovative hair removal product sold around the world. It generated $60 million dollars via TV and retail and even became the subject of an episode of Friends.

Tempur-Pedic Our infomercial for this bed maker reduced their customer acquisition cost by over 75%. Short form TV spots outperformed print and radio ads. Their video brochure produced by SMW quadrupled their conversion rate.

The infomercial business is very seductive. The financial success stories are legendary. And it is not as easy as it looks.

The creative strategy has to be on target. Media plans have to be scrutinized and rates artfully negotiated. Careful management must be given to the day to day nuts and bolts aspect of the business.

Succeeding means carefully handling thousands and thousands of transactions every week and properly managing relationships with upwards of a million customers a year. Our team interfaces with all the third party vendors involved with telemarketing, order processing, fulfillment and customer service.

Working with our media buying group and utilizing data from our proprietary MIS reports, we measure precisely your ratio of ad dollars spent to sales generated -- market by market, station by station. Plus, our daily sales reports allow you to accurately predict and pace your inventory needs. This means you're never over-committed with product in a warehouse, nor will you lose sales because of poor forecasting.