Schulberg MediaWorks has produced three successful infomercial campaigns for Select Comfort promoting their revolutionary line of airbeds. These lead-generating infomercials have proved to be the cornerstone of the company's brand building and direct marketing efforts. The CPI (cost per inquiry) from the infomercial was lower than direct response radio advertising featuring Rush Limbaugh and Paul Harvey and major full page print campaigns in publications like USA Today. Of significant interest is that the conversion rate of the leads was higher than that of other channels. As a result, sales increased from $1 million in 1992 to $276 million in 1999, making Select Comfort the fastest growing company in the bedding industry. Select Comfort went public in January of 1999 and saw its stock soar twenty points in the first month.

We'd like for you to think of Schulberg MediaWorks as an extension of your in-house marketing team. We only work with a select number of clients. This allows us to provide a high level of hands-on attention to your needs.

SMW typically works on a performance-based compensation basis. We lower our upfront fees in exchange for greater "back end" participation in the form of commissions and royalties. In this way, we act as your partners with a vested interest in your long-term success.

We begin our partnership by immersing ourselves in your business and understanding your product, your target customer, and your overall marketing objectives. We ensure that your infomercial campaign reinforces your brand identity, and compliments your advertising strategy.

The next step provides you with an in-depth financial analysis, including cost and revenue projections. Our creative team then develops a series of creative treatments to tell your story. Based on your feedback, we begin the scripting and pre-production process. Once we're agreed on our creative approach and strategic game plan, we're fast on our feet and typically deliver a DRTV campaign that exceeds your expectations in three to six months.