24 Hour Fitness wanted to utilize DRTV to cost effectively generate members.
The problem was that their ad agency knew nothing about the infomercial business.
So Chairman Mark Mastrov, hand picked SMW to design and manage this important initiative.
SMW created the infomercial and masterminded the front end and back end operations.
The resulting DRTV campaign consisting of regional spots and regional infomercials lowered their lead generation by over 60% and became an integral part of their membership acquisition strategy.