In 1988, Jon Schulberg co-produced Guthy-Renker’s first infomercial. It was called “Think and Grow Rich” and featured an interview with a 24 year old motivational speaker named Tony Robbins. The response to Tony was so strong that Jon was commissioned to work with him to create his own product line and infomercial. Jon recruited his Stanford classmate Lenny Lieberman to be part of the team. Together they created the Personal Power franchise which has generated over $300 million in sales and helped millions of people around the world.