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“Jon and his team helped an entrepreneur with an idea bring a product to market in record time.”

- Joseph Sherman, CEO Coolway


The inventor of revolutionary low heat hair styling system came to SMW needing help on everything from securing venture capital to branding the product and creating the web strategy and TV advertising campaign.

In less than a year, Coolway was born. SMW named the product, developed the brand positioning and produced an infomercial, short form spots and web videos.

All the hard work has paid off. The product launch was an immediate success. Allure Magazine gave Coolway its coveted Product of the Year award. Beauty bloggers are raving about Coolway. Lucrative distribution deals have been struck with Alta and HSN as well as the salon trade.

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