“You impressed us, and we’re really f#@%’ing hard to impress!”
- Eddie Jabbour
Project Lead, Disney-Pixar|Ridemakerz
Ridemakerz, is a nation wide retail chain of ”build your own model car” stores. SMW was brought on board to create commercial like videos displayed in the front window to attract customers. The videos were so successful that when the company launched a line of design and build cars based on the Cars movie franchise, the executives at Disney/Pixar commissioned SMW to create trailers for the product line. These commercials were shown at the world premier of CARS II at Disneyland as well as in movie theatres across the US. These commercials were displayed at The Disney Store in the UK and US, including a 100 foot video billboard at the flagship Disney store in Times Square.