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When electronics giant Mitsubishi decided to enter the infomercial business to launch their new line of Unisen HD LED TVs they turned to SMW. SMW created the infomercial using virtual set technology, developed the web strategy and coordinated all the third party vendors to launch the DRTV campaign. The result? The infomercial went on to win the prestigious Best Branding Award by the Electronic Retailing Association.

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