An entrepreneur with an innovative idea for a stop snoring product came to SMW in 2007 for guidance. SMW stepped in and helped raise money for the start up. We then conducted focus groups to refine the product positioning and brand identity. We developed the name and logo for the brand and parent company and created the DRTV advertising. Pure Sleep by Sleep Science Partners was launched in 2008 and was an instant success. Pure Sleep has gone on to become the number one selling stop snoring device in the world generating tens of millions of dollars in annual sales. SMW’s innovative TV campaign received the Electronic Retailing Association award for best short form in its category in 2010.