Considered one of the pioneers in the
infomercial industry and credited with bringing quality and
integrity to this advertising medium, Schulberg MediaWorks has
produced some of the most successful infomercials of all time.
These award-winning campaigns have been seen by over a billion
television viewers and have |
|
At Schulberg MediaWorks,
we think that infomercials are the best kept secret in advertising.
Here's why:
- A thirty-minute long infomercial
gives you ample time to fully
demonstrate and explain your product's unique selling
features.
|
- The cost of infomercial air
time is remarkably under-priced,
costing just a fraction of the price of a traditional thirty-second
spot.
|
- Because every infomercial carries
its own 800 number, you can
measure performance and track your return on every ad dollar
invested.
|
- An infomercial provides you
with low-cost mass market
awareness that will drive sales via the Internet, print,
radio, direct mail and retail.
|
Best of all, the cost of entry
is tremendously low, and the return on investment is astonishingly
high. For an initial outlay of less than $500,000, a well-produced
infomercial campaign can generate $50 million in sales and build
a well-known brand in less than a year. Sound too good to be true?
It's not. We know it's possible, because we've done it many times
with our clients.
That's why companies like Sony, 24 Hour Fitness, Sega, HBO, Tempur-Pedic
and QVC and entrepreneurs like Tony Robbins, Barbara De Angelis
and Kathy Smith have turned to us to reap the rewards of the billion
dollar direct response television (DRTV) business.
|
